Nourish Your Soul is a juice company focused on the big picture of health and wellness, providing fresh, organic cold-press juices, smoothies, and a wide range of healthy foods and snacks. They were the first cold-press juice bar in Boston.
Nourish Your Soul started as a juice company focusing on women’s wellness and health. As the business grew and locations were added, the target audience expanded to people of all ages and genders. A line of healthy foods was added, going beyond juice.
The original Nourish Your Soul logo which was targeted to women was replaced with a new brand identity that appeals to all audiences and has a strong, modern look and feel. Its simplicity is powerful, instantly recognizable, and stands out from other juice companies. It lends itself well to all applications large and small, including bottles, packaging, single color screens, and signage.
Increased sales and success, opening of new locations, and partnerships with gyms and yoga studios. Business has expanded to include corporate wellness programs, rejuvenating and motivating employees and building happier, healthier workplaces.