NuPath provides essential support for individuals with disabilities and significant life challenges to live, work, learn, grow and participate to their fullest potential in the community.
Pull was engaged to create a brand voice and visual identity system, including a logo for their flagship application Navigating Life, which keeps individuals, families and employees connected while venturing out in the community. The new branding system created verbal and visual consistency at every touch point including a new website, resulting in positive feedback from the community and key stakeholders. The new framework made it easy to step up marketing and outreach programs, capturing a larger audience, a higher response rate, and moving them to action – to get connected and stay connected.
“Pull has played an integral role in NuPath’s brand development through stunning print collateral and an online presence. They have presented a beautifully balanced approach to creative exploration that has transformed the way our stakeholder base and beyond see our organization and embrace our mission.”