A new brand messaging platform and identity to fit the mission.
Pathway to Possible (formerly NWW Committee for Community Living) has been enriching lives for over 45 years – providing the support families need and empowering individuals to achieve their dreams. Pull re-aligned the brand to fit the mission and expand the organization’s reach.
The organization’s original name, Newton, Wellesley, Weston Committee for Community Living, limited their service area in the minds of prospective clients and failed to communicate the essence of what they do. After the name change to Pathway to Possible, Pull was engaged to create a messaging platform and visual identity that clearly communicates the services and mission.
Pull created a messaging platform and visual identity that expresses and supports the essence of what the organization does. The exercise started with rewriting the mission statement and creating a set of core values. Once these were finalized, the tagline was created by distilling what we learned into three words that sum up Pathway to Possible: Compassion. Commitment. Community.
Pull designed a new logo to visually express the organization, complemented by a fresh color palette and typeface, to capture the energy and positivity of Pathway to Possible and breathe life into the visual identity.
A video was produced to announce the name change and introduce the new identity.
The strategic rebrand better positions Pathway to Possible to gain greater financial stability, and benefit their community as they continue to grow. The organization received a tremendous amount of positive response from the families it serves, as well as from friends and supporters.