Simplifying the Economics of Solar
Solect offers a complex range of commercial solar services, which can be confusing and overwhelming at first glance. Pull helped to organize and distill the services into simple messaging and design solutions that instantly communicate value and ROI. As a result, sales rapidly increased, propelling them to one of the Top 50 Solar Engineering, Procurement and Construction firms in the nation.
Built on a Solid Footing
Strategy first. Design second.
Before any design was created a brand messaging framework was developed, out of which came a mission statement, elevator pitch, and the tagline “Smart Solar. Smart Business.”. This served as the foundation for the logo design, brand identity system, website, marketing collateral, advertising, and trade show design.