New brand identity. New messaging platform. Increased sales.
Solect offers a complex range of commercial solar services, which can be confusing and overwhelming to prospects at first glance. Pull helped to organize and distill the services into simple messaging and design solutions that instantly communicate value and ROI. As a result, sales rapidly increased, propelling them to one of the Top 50 Solar Engineering, Procurement and Construction firms in the nation.
Advertising for targeted trade publications and newspapers (Boston Globe & other regional publications)