Simplifying the Economics of Solar

Solect offers a complex range of commercial solar services, which can be confusing and overwhelming at first glance. Pull helped to organize and distillĀ the services into simple messaging and design solutions that instantly communicate value and ROI. As a result, sales rapidly increased, propelling them to one of the Top 50 Solar Engineering, Procurement and Construction firms in the nation.

Solect Marketing Collateral

BuiltĀ on a Solid Footing

Strategy first. Design second.

Before any design was created a brand messaging framework was developed, out of which came a mission statement, elevator pitch, and the tagline “Smart Solar. Smart Business.”. This served as the foundation for the logo design, brand identity system, website, marketing collateral, advertising, and trade show design.

Solect Website Design
Solect Solar Energy Advertising
Brand Indentity Design