The Refinery is a new boutique facility in Atlanta opening in May 2019 that will deliver high-end training programs for athletes and individuals in a luxury environment that pushes past conventional gym boundaries. It’s a lifestyle brand that blends multi-generational fitness training, technology, and most importantly, community.
To design a brand identity that stands out in a crowded industry and appeals to a broad audience who has many options to choose from when selecting a gym.
Pull designed a unique brand identity that conveys authenticity and strength with the feel of a high-end sports brand. The logo is modern, sleek, and timeless. The stylized “R”, which is a simplified rendering of a kettle bell, also serves as a standalone icon for usage on weights, apparel, and accessories.
Rapid pre-opening membership sales through the website. Positive reaction to the logo – pre-opening sales of hat, shirts, and other apparel and accessories.