ZEN Associates provides boutique landscape architecture, interior design, and construction services for residential homeowners, architects, builders, corporations, hospitals, educational institutions, botanical gardens, and public municipalities.
The ZEN Associates website was outdated, not optimized for mobile screens, and did not portray the work well. Small images, coupled with confusing navigation, made for a less than optimal user experience. The site suffered from low traffic and a high bounce rate. There was also no strategy in place to push traffic to the site.
A responsive website was built from the ground up, featuring a clean interface, and easy to use navigation. Large images dominate the pages, highlighting the intricacies and beauty of the work. A publications section was added to showcase earned media in an engaging way. An ongoing strategy SEO consistently increases visibility.
In order to increase traffic to the site, e-marketing was employed, along with creating a series of printed postcards that showcase key projects. The cards are mailed to a targeted list as well as physically handed out.
Engagement increased by over 80%, and the number of qualified leads more than doubled. Improved SEO increased traffic by over 60%.